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01
Mood Board
I start by gathering inspiration that reflects the feeling, tone and direction I want the brand to communicate.






02
Word Association
I map out the key words that define the brand’s personality, values and how it should make people feel.
Local
Story-led
Confident
Creative
Coastal
Professional
Direct
Flexible
Trusted
03
Logo
Development
I explore different directions, refine the strongest ideas and create a logo system that works across all platforms.





04
Brand System
#004643
#FF751F
#FAFAFA
I build the visual system that brings the brand to life and keeps everything consistent and recognisable.
Aa
Aa
Poppins
Anton
05
Brand in Action
I apply the brand across real-world materials to make sure it looks strong, professional and consistent everywhere.



06
The Result
A bold, local and versatile brand that reflects who I am, what I do and the businesses I help.
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